The World Beneath Your Feet: Exploring the Origins of Luxury Hardwood Flooring

Flooring Influencer: Ashlee Moore Mike Haas

In the world of luxury design, true beauty begins at the source. This July, as we embrace the spirit of exploration, we take a closer look at where the most sought-after hardwood flooring begins its journey.

European oak, from the rich forests of France, Germany, Poland, and Ukraine, is revered for its dense grain, warm tones, and unmatched strength. Its ability to absorb finishes makes it a designer favorite for both classic and contemporary interiors, while its sustainable sourcing appeals to the eco-conscious.

From North America’s northern forests comes maple— light, creamy, and timeless. Hard maple (like Sugar Maple) is ultra-durable and ideal for busy households, while soft maple, with its unique grain patterns, offers a more rustic, vintage charm. Both are available in solid, engineered, and laminate forms to suit a range of lifestyles.

For a darker, richer tone, American Black Walnut— harvested in the Midwest and Eastern U.S.—is the epitome of understated elegance. Known for its insect resistance, moisture stability, and radiant heat compatibility, walnut adds value and warmth to any home.

For the boldest statement, exotic hardwoods from South America, Africa, and Southeast Asia offer unrivaled color, grain, and longevity. From Brazilian Ipe to African Mahogany, these woods are conversation pieces.

Whether you prefer the quiet sophistication of European oak or the dramatic flair of exotic species, knowing the story behind your hardwood enriches the beauty it brings into your home.